Email, place-based campaigns, blog posts, viewbooks, digital ads, newsletters, product descriptions, headlines, subject lines, city guides, event signage, item tags, you name it.
Place-based campaign: You are here
I developed the concept and copy for a targeted transit campaign designed to build anticipation for two major back-to-back events: Commencement and Alumni Weekend. Strategically placed at regional rail stations leading to Swarthmore College, the messaging served as a high-visibility welcome, engaging visiting families and returning alumni the moment they arrived in town.
Enrollment Marketing
Working with Swarthmore College Admissions, I developed the copy for a robust mix of print and digital marketing assets. Crafting copy for viewbooks, informational guides, websites, and digital advertising, I helped shape the overarching narrative that introduced prospective students and families to the college’s unique campus experience — while helping to make the monumental (and stressful) decision to apply for highly selective college a bit more friendly and approachable.
BHLDN
I worked as a copywriter for BHLDN, Anthropologie’s wedding and event line. My role covered everything from email campaigns and blog posts to product descriptions and in-store signage. I collaborated daily with designers, buyers, and developers to make sure our messaging felt consistent and stayed true to the brand’s aesthetic.
QVC
During a period of digital growth at QVC, I wrote copy for everything from automated emails and e-newsletters to product details and internal campaigns. My goal was to bridge the gap between QVC’s traditional shopping experience and its new e-commerce platforms, creating a consistent voice for all customers.
